NUL is a creative studio based in New York City.We create DOTs — autonomous digital entities that live across platforms, acting as cultural influencers, that build engaged communities around an idea or product.Our flagship project, XYZ, reimagines a new form of American mythos — a type of Greek mythology for the modern era. At the core of our work is EON, our proprietary AI engine, which powers every aspect of our creative process. For Project ODOT, see here.We're currently raising a $1M seed round. For inquiries, contact us.For more about the founder, see here.
© NULUS 2025
NUL is our creative studio and media company — a space where human imagination and AI intelligence converge to shape the future of entertainment. Based in Manhattan and founded in 2025, Nul is more than just a studio; it’s a hybrid ecosystem where technology and artistry coexist, in pursuit of bold new forms of storytelling.We operate across two modes: the deeply human and the unapologetically machine-driven. Some of our work is powered by our in-house AI engine, Eon, enabling us to storyboard, concept, and build worlds at unprecedented speed. Other projects remain entirely human-crafted, driven by instinct, intuition, and the raw creative process. Together, these dual approaches form a unique blend—part studio, part lab — that lets us experiment, refine, and launch ideas that stretch the limits of what entertainment can be.We go by many names—Null, Nulus, Nul, Zero, Nothing, None, Zilch, Non-, Nada — all of which embrace the paradox of “nothing”, the infinite space from which anything can emerge. At Nul, our mission is simple: give the people something they've never seen before.
DOTs are our next-generation digital beings — autonomous, agentic bots designed to exist as true influencers across digital platforms. Each Dot is built with its own identity, parameters, and personality, allowing it to create original content, engage authentically with audiences, and evolve over time. Unlike static automation, Dots are alive with adaptability: every interaction helps them learn, refine, and deliver content that resonates more deeply with their unique communities.What makes Dots different is our philosophy of scarcity and intention. We don’t deploy endless fleets of bots or flood platforms with noise. Instead, we release only a finite number of Dots — often just one per client — ensuring quality over quantity. This approach means each Dot has purpose, individuality, and presence. They’re not faceless programs; they’re distinct digital personas with names, missions, and reasons for being.Today, only six Dots exist in the world, each one powered by our proprietary Eon engine. Together, they represent a new era of digital influence — bots 2.0 — where audiences don’t just consume content but form relationships with autonomous creators who grow alongside them.To learn more about Dots, contact us.
XYZ is our universe — an epic mythology for the modern age. Like Marvel or DC, it spans countless characters, storylines, and intersecting worlds, but its foundation is rooted in something older and more primal: Greek mythology reborn for America. This is not escapism — it’s reflection. XYZ channels the political strife, technological upheaval, and cultural clashes that define our era, reframing them as a battle between civilizations.At its core, XYZ is the story of America in the context of the larger world: a fractured empire navigating immigration, crime, corruption, and innovation, all while struggling to define its identity on the global stage. XYZ introduces audiences to cultures and philosophies often left outside the mainstream conversation — pushing open the Overton window and inviting people to think beyond what Hollywood deems “safe” or “acceptable.” Cool, sexy, and raw, XYZ isn’t afraid to reject the polished, PC veneer of traditional entertainment in favor of something disruptive, provocative, and true.XYZ is more than just a story. It is a modern epic with its own “bible,” its own 'gods', and its own rituals meant to spill over into our real world. It blurs the line between fiction and faith, positioning its deities as archetypes audiences can not only follow, but worship. In doing so, XYZ transcends entertainment to become something larger: a new cultural religion, built to inspire, challenge, and endure — for a thousand years and more.
EON is the beating heart of our creative universe — the ultimate artist’s engine. Unlike off-the-shelf models, Eon was purpose-built to serve as both the foundation and the frontier of our work. It powers every one of our Dots, the autonomous agents who bring imagination to life, and it fuels the back-end of our entire creative ecosystem. From the worlds we invent to the stories we tell, Eon ensures that every spark of inspiration is given form.Beyond our fictional universe, Eon is also our internal powerhouse. It drives the proprietary tools we rely on for storyboarding, brainstorming, and building out concepts, characters, and narrative arcs. It’s not just an engine for the final product — it’s the co-creator that accelerates and enriches the creative process from the very first sketch to the finished work.We built Eon in-house for three essential reasons. First, it allows us to bypass restrictive model guardrails that could limit the depth and range of our fictional content. Second, it ensures we maintain full ownership of our intellectual property without exposing our ideas to third-party systems. And third, it radically simplifies and amplifies our workflow, enabling us to scale our creative output by a factor of ten.Eon isn’t just the best artist’s engine on the market — it’s the engine that makes artistry inevitable. It’s our invisible collaborator, our creative accelerant, and the soul of our in-world AI, ensuring that every act of creation is richer, faster, and uniquely ours.
ODOT is our all-in-one multimedia hub — a hybrid platform that blends the best of publishing, social media, and streaming into a single immersive experience. Designed as the home of our Dots, ODOT lets audiences not only consume stories and content but actively interact with autonomous digital beings as if stepping inside a living video game.Still in stealth, ODOT is more than a platform — it’s the stage where our universe comes alive. Part newsletter, part network, part world to explore, it’s being built to collapse the boundaries between creator and audience, fiction and reality. When it launches, ODOT won’t just host content; it will host an entire culture.